Make Your Contacts Count – Book Review
October 21, 2007 by Working Writers Coach
Filed under Freelance Writing

Title: Make Your Contacts Count – Second Edition
Authors: Anne Baber and Lynne Waymon
Publisher: AMACOM/American Management Association
Release Date: February 28, 2007
ISBN-10: 0814474020
ISBN-13: 978-0814474020
In business it’s not so much WHAT you know as WHO you know that counts.
So it’s no wonder networking is one of the best ways to develop a successful business of any kind.
But did you know that only 15% of business professionals have the network they need?
If you’re in that other 85% of business professionals, with a not-so-great network, then you need this new book from networking experts and co-authors, Anne Baber and Lynne Waymon.
Make Your Contacts Count tells you everything you need to know about networking but were either too afraid to ask, or you didn’t even know you should ASK.
First, you’ll learn the proper mindset for networking. By that I mean, you’ll find out that networking is not so much about what others can do for you as it is what you can do for others.
You’ll also learn how to introduce yourself to new contacts so you no longer dread introductions, wondering if you’re saying too much or not enough.
Baber and Waymon will tell you exactly what, when, and how to say what you need to say in order to make the most of any introduction.
Then you’ll learn how to follow up with new and current contacts – which is one of the most difficult (and often neglected) networking activities for many busy professionals.
Whether you read the book cover to cover or simply pick out chapters of particular interest, you’ll find helpful tips on every single page of this second edition. Either way, it probably won’t be long before effective networking is something you do almost without thinking about it.
Just imagine how great it will feel (and how successful you’ll be) when you’re among the 15% of business professionals with the network you need.
Gee. Can any of us really afford NOT to read this book?
Quick. Buy it Here



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