When you get an idea to become a bona fide blogger, you really want to start off on the right foot.
You take the time to find out which platform is best, which plugins will help you make the most of your visitors’ experience – but you get stuck when it comes time to create the actual content for your blog.
You’ll find that many marketers who teach this topic are always talking about themes and plugins – but that’s often because they make a significant commission on the promotion of those tools.
When it comes time to instruct you on creating content, they’re often just as lost as you are about the process, so you’re left struggling in front of your audience.
It can be embarrassing and it can hurt your blog traffic if you start abandoning your blog frequently to wait for inspiration to strike.
You have to take a three-pronged approach to blogging.
First, get everything organized.
If you’re scattered on your blog, it confuses the readers, search engine spiders – and even you.
Then you want to map out a schedule for your blogging efforts.
Having a deadline for yourself can benefit you and help you work towards a specific goal, not just something vague.
Last, you want to begin creating your content.
Getting Your Editorial Calendar Organized
There are two things you can do to get organized.
The first is a planning calendar and the second is an editorial calendar, which is for completed work that you are doing on your blog.
You can either buy a calendar or print one out from a site like this: http://www.pdfcalendar.com/monthly/.
Print one out for the current month, and possibly the next month.
You can schedule it as far out as you like.
This is your planning calendar.
You can use this to fill in the days with whatever you’ll be blogging about.
This helps you plan what needs to be written, and when.
This is perfect for using yourself or for whenever you’re using a freelance ghostwriter to create your blog content and you want to share it with them so that they can plan for publishing dates.
Once you have the blog posts created, you can use a different type of organizer to help you schedule them for publication.
A free plugin called WordPress Editorial Calendar makes this a simple drag and drop process.
As soon as you upload a new post, you can drag the post around on your calendar to wherever you want it to be for it to go live.
This can help if you have some timely information that needs to bump a previously scheduled topic.
By using a calendar plugin, you can glance quickly at your blog schedule and see where there are gaps.
It’s important to have a consistent publication schedule.