Create a Co-op & Watch Your Business Grow!

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In addition to writing and coaching, I love to help other writers and small business owners market their products and services. One of the easiest things business owners (and freelance writers) can do to gain new customers or clients is form a co-op with other business owners or writers. Here’s how to do it:

Need More Business? Create a Co-op!
by Suzanne Lieurance, the Working Writer’s Coach

If you’re the owner of a small business and have limited resources, use the power of numbers to obtain more customers or clients. Create an informal co-op.

Creating such a co-op is simple. First, make a list of other small business owners you know personally, trust, and respect. On your list, include some businesses that have products or services similar to yours and others that provide very different ones.

All of these small business owners probably have limited resources, too. Arrange a meeting with several of these owners and sit down together at a relaxing location (like a coffee shop or bookstore) to discuss how you could all benefit from an informal cooperative (co-op, for short).

For example, do you all attend trade shows for your businesses? Could you share a booth with one or two of these other small business owners to cut the cost of a booth? Do all of you have web sites for your companies? If so, it would be easy to create a blog for your co-op, with links to the web site of each co-op member. Then, each member could take a turn updating the blog, which should result in increased web site traffic (or at least more publicity or exposure) for each member.

Co-ops are also helpful when you would like to join professional organizations but can’t afford the dues by yourself. Join as a co-op and you’ll probably get membership benefits for at least several of your members. Join several different organizations so that each co-op member can enjoy membership in at least one organization of his or her choice.

Here are some examples of the types of businesses that would make good co-ops:

Car dealerships - car washes - auto parts stores

Childcare centers - children’s bookstores - children’s clothing stores

Graphic designers - freelance writers - small printing companies

Animal clinics - pet stores - pet grooming centers

Advertising agencies - specialty food stores - gift basket companies

Freelance writers - gift stores - day spas

Are you beginning to get some ideas?

Start thinking about creating a business co-op and you’ll probably think of many other cost-saving and service-sharing ways to fit your particular needs.

Create an informal co-op, then sit back and watch your business grow.

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As a freelance writer you may want to form an informal co-op with other writers and graphic designers so you can collectively market your services. Vist The Lieurance Group, the co-op I created for freelance writers and graphic designers for ideas.