marketing marketing ideas networking networking for writersIf you’re just starting to develop a network, read this article and learn more about networking and how it can help you develop a freelance writing career.
Networking: How, When, and Why It Can Help You Develop Your Freelance Writing Career
by Suzanne Lieurance
the Working Writer’s Coach
In business it’s not what you know, but who you know that counts. And if you’re just starting a freelance writing business, you need to take stock of just who you know that might be able to help you develop your new career. In other words, you need to start networking.
HOW networking works is simple. You already have a network. It’s made up of every person you know, including friends and family. When someone becomes a part of your network, you become a part of their network, too.
Every person you meet becomes a potential business “contact.” The more people you know–and who know you–the more opportunities you create for business. You develop a web of people and businesses that can either use, or be used by your business.
WHEN to network is easy, too. Networking can be done any time, any place. But some places and times are more effective than others (see the following steps). You’ll begin to recognize the best networking opportunities as you become more comfortable with the process.
WHY networking builds your business is not hard to understand either. Networking helps ensure a steady stream of clients for your business because it helps people realize you’re out there to help them. For example, if you’re a member of your local Lions Club and everyone knows what a good job you do writing press releases, the next time one of the members needs a press release for his business, he won’t look in the Yellow Pages for a writer. He’ll call you!
To make the most of networking opportunities follow these steps:
1) Attend the right functions - Wherever you go and whoever you meet, you’re networking, whether you know it or not. But for the most effective professional networking opportunities, go where you’ll meet other business people who want your help and want to help you. When everyone has a common goal in mind (in this case, to gain more business contacts and referrals), it just makes sense they’d be more effective in reaching that goal. Don’t over extend yourself, though. Attend just one or two of the following to get started:
* Chamber of Commerce meetings
* Community organizations
* Rotary/Kiwanis/Lions Clubs
* Business associations
2) Be Prepared - People meeting you for the first time tend to judge the quality of your company by your appearance and your actions. Dress appropriately for the occasion, and be ready to promote your business. Have plenty of business cards with you. Scribbling your name, address and telephone number on a dinner napkin doesn’t put you or your business in a favorable light. It’s also a good idea to really know what kind of client you’re looking for. If you can convey this need in a clear and concise way, people are more likely to provide you with appropriate referrals. Before you attend any networking session, develop a clear description of your ideal client - the person who is most likely to want, use, and afford your writing services.
3) Don’t Overwhelm People - You know a lot about your business, and you may be eager to tell everyone all about it. Don’t. Not at first. Also, don’t try to sell anyone your writing services the first time you meet them. You’re not after the quick sale here. You want to build relationships that will result in long term business and eventual referrals from happy clients. Over-whelming new acquaintances with all the details of your business and trying to get them to hire you for a project is the fastest way to get them to back off - for good!
4) Have the proper attitude - Sure, networking is about helping yourself, but you want people to feel you have a great desire to help them, too. After all, networking isn’t a one way street. If you don’t provide as well as receive you aren’t really networking. As you meet people ask them about themselves and learn to really “listen” to what they tell you.
5) Attend functions more than once - When you attend functions regularly you really get to know people. You’re trying to build relationships and a reputation, not just acquire a huge list of acquaintances. People can’t possibly know if you’re a person of integrity after just one meeting. It’s only with time that people know and trust you enough to feel comfortable giving you referrals and accepting your recommendations as being good ones.
6) Create your own networking group - If you can’t find any professional networking groups in your area, start one of your own. Contact the business editor of your local paper and talk him into a short article about small businesses in general, then explain the need for a referral network for these companies. Tell him you’ve been thinking about starting a network geared to small businesses, so if anyone is interested they can contact you.
If you follow these steps to effective networking, it won’t be long until you’ve developed a successful freelance writing business based on who you know.